Title \\ Senior Project Manager
Timeline \\ 11 Months
Description \\ CEFCO wanted to update the private label for their line of drinks and snacks, so we tapped into the CEFCO difference, setting them apart from other C-Stores by shining a spotlight on their community roots. Tapping into some good old-fashioned southern sass, we gave their bottled water and signature snacks a makeover by creating the Y’ALL brand with five cleverly named signature products; because what feels more southern than welcoming y’all in for some good quality sustenance?
Responsibilities \\ Managing creative, executive, stakeholder, marketing, strategy, and external vendors to devise national rollout of branded elements, packaging, storage, and more.
