Title \\ Senior Project Manager
Timeline \\ 6 Months
Description \\ Help retailers understand the reasons to believe in the brand with a three-part Premium Accessibility campaign. Rather than seeing Radar Tires as being priced too low to contain high quality, the initial ‘No Gimmicks’ tagline called attention to the artificially high prices of the competition. The second wave of the campaign further reinforced this with a strong headline emphasizing that ‘Premium is Not a Price Tag’. All messaging was designed to help retailers understand Radar Tires as the embodiment of Premium Accessibility.
Responsibilities \\ Developing structure for strategic rebranding and marketing campaign. Help execute strategy refresh from the ground up.
