Title \\ Senior Project Manager
Timeline \\ 4 Years
Description \\ Connect with a range of technical and lifestyle audiences through a high-impact, aspirational campaign that played up the portability, durability, and high-capacity aspects of the Canvio storage drive. The campaign followed a popular Instagram influencer and travel photographer, to show the range and flexibility of the product. The lifestyle-driven materials extend to trade show materials, digital and traditional advertising, and website assets.
Responsibilities \\ Managed a team of 8 creatives along with the accounts team and stakeholders for constant minor revisions across international campaigns and translations.
