Title \\ Senior Project Manager
Timeline \\ 2 Years
Description \\ We set out to turn Flexfit’s innovation into the gold standard in consumer headwear demands. To differentiate Flexfit’s superior technology and quality, the “Made For This” campaign was born. It was a strategy poised to demonstrate that Flexfit caps aren’t just made, they’re engineered for excellence, designed to transcend various industries with a common thread of unparalleled comfort and durability.
The campaign’s crown jewel was a suite of high-end videos, including a captivating 60-second anthem spot with shorter:15 and:30-second cuts, all targeted to engage customers and appeal to a curated brand audience. These pieces affirm that Flexfit caps are crafted to outperform in every sector, from streetwear to workwear.
To support the visual narrative, we worked with Flexfit to roll out a multi-channel engagement plan with polished product catalogs, strategic social media content, and engaging newsletters. Each channel worked in concert to present Flexfit not just as a product, but as a pivotal piece of personal attire for varied lifestyles and demands, confirming Flexfit’s position as the definitive headwear technology brand.
Responsibilities \\ Building and executing years-long asset rollout schedules and campaigns including live shoots, asset management, live line approvals, copy development, revolutionary aesthetics, rebranding campaigns, and more.
