Title \\ Senior Project Manager
Timeline \\ 11 Months
Description \\ Partnering with HI-CHEW's parent company to create an official mascot that "embodies everything HI-CHEW represents - Joy, Excitement, and Chewiness! Including billboard ads in Times Square, web and digital integration, and packaging.
Responsibilities \\ Managing mascot development team, leading market and competitive research, and custom-crafting mascot personas with individual personalities that capture HI-CHEW®’s commitment to playfulness, creativity, and inclusivity.
